Consumer Behavior

Showing all 31 results

  • Doorbells, Danger, and Dead Batteries: User Research War Stories

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    Influence: The Psychology of Persuasion, Revised Edition

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    Competing Against Luck: The Story of Innovation and Customer Choice

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    Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level

    $12.99 $6.00
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    Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

    $27.00 $6.51
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    Misbehaving: The Making of Behavioral Economics

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    X: The Experience When Business Meets Design

    $30.00 $13.05
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    Contagious: Why Things Catch On

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    Nudge: Improving Decisions About Health, Wealth, and Happiness

    $22.00 $13.75
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  • Beyond Satisfaction: The Secret to Crafting a Profitable Online Course That Will Change Lives

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    Hooked: How to Build Habit-Forming Products

    $25.95 $15.19
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  • Food & Alcohol Pairing: Consumer Occasions and Marketing Opportunities

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  • The Art of Going Viral: 17 Studies to Reach Millions, Gain Influence, & Get Internet Famous

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    Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future (Non-Obvious Series)

    $17.95 $5.24
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    Ninja Selling: Subtle Skills. Big Results.

    $25.95 $18.80
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    Tap: Unlocking the Mobile Economy (MIT Press)

    $29.95 $14.00
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    Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

    $21.99 $9.00
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    How Brands Grow: What Marketers Don’t Know

    $39.95 $27.63
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    Who Can You Trust?: How Technology Brought Us Together and Why It Might Drive Us Apart

    $27.00 $16.50
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    Purple Cow, New Edition: Transform Your Business by Being Remarkable

    $23.95 $8.53
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  • Mass Persuasion Method : Activate the 8 Psychological Switches That Make People Open Their Hearts, Minds and Wallets for You (Without Knowing Why They are Doing It)

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    The Revenge of Analog: Real Things and Why They Matter

    $16.99 $9.64
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  • Exactly What to Say: The Magic Words for Influence and Impact

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    Stumbling on Happiness

    $16.95 $3.62
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  • The Essentials of Marketing Research

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    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

    $32.00 $15.14
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    Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

    $34.99 $20.09
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    Law For Dummies

    $21.99 $10.86
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    Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

    $15.99 $7.31
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  • Build Better Products: A Modern Approach to Building Successful User-Centered Products

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    Pre-Suasion: A Revolutionary Way to Influence and Persuade

    $28.00 $13.31
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