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Basics of Licensing: International Edition: The Definitive Guide to the Worldwide Market

$24.99 (as of February 3, 2018, 7:17 pm) & FREE Shipping. Details $17.07

Description

The first of its kind, this book is the comprehensive guide to understanding how licensing operates in key markets around the world. It functions as an easy-to-read overview of basic licensing practices employed internationally, including chapters on how to develop and administer a licensing program, the international license agreement, and the role of licensing agents and consultants, plus sample agreements and forms.