Cases and Materials on Trademark Law (American Casebook Series)

$217.00 (as of February 3, 2018, 7:16 pm) & FREE Shipping. Details $208.94


Offering a highly accessible account of trademark and unfair competition law, this text contains the key cases that define the scope and limits of trademark law, set against a comprehensive historical background. The theme of the book is that trademark law should enhance consumer welfare. The book provides:

  • Extensive notes and questions following the major cases and also at the end of each chapter.
  • The most up-to-date material on every aspect of trademark law, including a chapter covering trademarks on the Internet.
  • Detailed treatment of both the theory and the reality of trademark law and practice, including a study of the most common survey formats on genericness, secondary meaning, likelihood of confusion, and likelihood of dilution.